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Research papers

Budget-temps and panel multi-media surveys

Since few years a wide programme has been engaged by C.E.S.P, to repertory the needs and schedule new investigations in order to complete its present surveys about Press, Cinema, Radio, Television and Placarding audiences. In this aim, a wide survey,...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Daniel Mugnier
June 15, 1980
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Citation

Mugnier , D. (1980a, June 15). Budget-temps and panel multi-media surveys. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/budget-temps-and-panel-multi-media-surveys